Our Story

Guidance For Personal and Community Growt

- Experienced finance professionals specializing in consulting and strategy
- Tailored solutions for individuals and organizations at every stage of their journey
- The highest standards of professionalism, combined with a personal and human approach
- A down-to-earth approach to finance and accounting, supported by creative thinking and a forward-looking perspective
- A genuine commitment to advancing women—not merely as a slogan, but as a value reflected in our everyday work

About Total Finance

Total Finance was founded in 2010 by CPA Moran Sherf-Blau, who holds a master's degree in accounting (M.A.) and brings more than 20 years of experience guiding companies and organizations through financial and strategic processes. Combining professional expertise, vision, and a desire to introduce a new model to the market, she established Total Finance to provide companies and businesses with comprehensive, flexible, and tailored financial services.

Today, the firm supports businesses in Israel and around the world, offering services that combine professional knowledge, technology, and meticulous attention to detail.

Women Leading Businesses

Advancing women is not just an agenda—it is a reality we work to create every day. At Total Finance, we have built a professional environment that values talent, excellence, and initiative, without glass ceilings or shortcuts. We believe in women's ability to lead, take responsibility, and set new standards of achievement. This belief is reflected in the way we work every day.

DREAM

Our values –

Dare

To dare to dream big and act with courage

Reach

To give back to the community and make an impact on everyone we meet

Embrace

To embrace change and know how to grow from it

Advise

To advise as equals, with sensitivity and confidence

Make

To create. To initiate. To think outside the box

Make

Create, take initiative, and think outside the box.

Advise

Offer guidance as equals, with sensitivity and confidence.

Embrace

Welcome change and find opportunities to grow through it.

Reach

Give back to the community and make a positive impact on the people we meet.

Dare

Dream big and act with courage.

We're here to refine, advise, and build the next step together with you

Total Finance

Total Finance is much more than a financial services firm.
It is a community. It is an approach. It is a statement.

The People Behind The Numbers

At Total Finance, we don't think of our team members simply as employees—they are partners in the journey.

made up of experienced and dedicated finance professionals who combine in-depth financial knowledge, creative thinking, and a personal approach. Our managers, advisors, and consultants share one common goal: to provide accurate, tailored service that gives every client a trusted partner they can rely on.

We believe in teamwork, continuous learning, and creating an inspiring workplace from the inside out.